Oppenheimer has a single advantage over Barbie—IMAX pulling power—despite “Barbenheimer” being a cultural phenomenon in its own rights. Like very little before, Christopher Nolan has captured the attention of devotees of high-end cinema with his deep love of the medium, his use of the big screen, and his magnum opus about the Manhattan Project.
Because of the huge number of viewers who kept coming through the doors, Oppenheimer’s general IMAX engagement was just one week ago extended by the organisation. Although recent titles like Gran Turismo and Blue Beetle are legally required to have IMAX screenings, if there is still a demand for Oppenheimer, it will continue to run among these new releases. In spite of advertisements for other films, Oppenheimer shows continue to sell out weeks in advance.
Oppenheimer was additionally captured on full-frame, 15-perf 70mm film, which is known as “the Gold Standard” in the movie industry. There are just 30 theatres in the globe that can display the movie in that format in addition to those that can show it in the traditional 70mm format. The screenings and engagement of Oppenheimer will continue in these theatres at least through the end of August thanks to an exclusive extension that these theatres have obtained, as reported by Variety. Should the unprecedented demand persist, IMAX has also stated that the movie will stay in IMAX theatres until the end of the summer and into the next autumn.
the grandfather of the IMAX format and the creator of the atomic bomb
In the run-up to the movie’s premiere, Nolan has been aggressive in his promotion of IMAX. owing to the reel’s capacity, the platter intended to carry the film had to be enlarged, which caused a viral phenomenon owing to the sheer size of the film. The 11-mile-long, 70mm version of the movie weighs more than 650 pounds. It would take you the same amount of time to walk the length of Oppenheimer as it would take you to watch it, a BBC journalist named Ali Plumb told Nolan in an interview.
The movie is currently the 8th most successful IMAX release of all time based on sheer numbers. Additionally, the film hasn’t (yet) been released in countries like China, Japan, South Korea, and Russia. A staggering $114.2 million has been earned for the movie just on IMAX screens. Oppenheimer is currently the second film to earn $100 million at the IMAX box office in comparable markets.
